Creative approach
Treat the activation as a live portrait system: keep the set consistent, tether the camera, and build delivery into the experience instead of making it an afterthought.
Photographer + Visual Creative
Portfolio / Selected work / 2026
Olufemi Yasir
Open the full The Militant Muse projectOpen the full The Jazz Club projectOpen the full Paradisiac projectOpen the full CRTW projectOpen the full To Many More projectOpen the full Angela projectOpen the full Subomi projectOpen the full Through the Meadow projectOpen the full Golf projectOpen the full Views projectOpen the full Latia projectOpen the full Tory Burch SS'24 projectOpen the full US Open projectOpen the full In the Street: W 57 project
01The Militant MuseEditorial photography
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Based between image and experience
Fashion, culture, branded content, and live moments.
Work Archive
Olufemi Yasir / WorkProjects
3 projects
Ideas carried from the first question through the final experience.
Brand activation / 2024
Shea Moisture
A portrait experience designed to give Camp Shea Retreat guests a finished image while the activation was still happening.
Outcome
More than 500 guest headshots delivered by email in real time, with final images completed within 24 hours.
Role
Led a team of two; photographed guests, managed the tethered capture workflow, made light edits on site, and oversaw image delivery.
The person behind the frame
A camera is where the conversation starts.
Olufemi Yasir Yessoufou is a photographer and visual creative with roots in Benin, West Africa, and formative years in Maryland. His work moves between fashion, portraiture, branded content, and live experiences—always with community at the center.
Editorial + fashionBranded contentLive experiencesCreative production
Commissions / collaborations / in-house opportunities